"Direct response is an art, a well-orchestrated symphony of psychology, persuasion, empathy, and understanding, where crafting the perfect offer and choosing the right words leads to raw action and money in your bank account."
How We Beat Controls in 72 Hours, if You Qualify and Get Accepted

(A New and Counterintuitive Way to Increase ROAS, Boost AOV, Reduce CPA, and Count Previously Hidden Revenue With the “Empathy Trigger”… )
If you're a qualified (more on that later) pet brand owner, and you show us your best-performing Facebook ad, email creative, advertorial, or VSL lead…

We can deliver your custom “control beating” marketing asset in 72h, without you needing to change your offer, fire your agency, or hire new service providers.

What is exactly a “control”? If you have to ask, then you do not understand direct response, and we’re not a good fit. You can exit this page now.

But if you’re reading this, and thinking, “That’s a bold claim!”, you are correct.

It is a bold claim, but we're confident in what we do, and the results we deliver.

And the reason we can deliver such strong results is because of an innovation called the Empathy Trigger, created by the sought-after Direct Response Architect and Founder of PetBrandProfits.com.

What exactly is the Empathy Trigger?

The Empathy Trigger is a new and counterintuitive way to present your marketing in a way that hits pet owners right in the gut, but in a good way. 

Once your customers and non-buyers are exposed to the Empathy Trigger, it’s difficult to look away because it’s based on human psychology.

It’s subliminal, goes right under the radar, and it’s not aggressively in your face. 

As you continue watching or reading a message with the Empathy Trigger, your emotions change, which is a human requirement to make a decision. 

A human can not make a (buying) decision without first having an emotional response, and then having their emotions changed as they consume your marketing message. This is a fundamental law in purchasing behavior. 

And since we, us humans, are loyal to the laws of our nature, the PetBrandProfits.com approach includes first triggering that emotional response, and then changing our potential customers' emotions.

Once someone’s emotions have changed, they are more suggestive of having their mind changed, more suggestive of being ‘persuaded’. 

This sounds worse than it actually is. It's actually a human requirement to ignore most of the ads we see, or we'd go insane. A quick Google search tells us the average person sees between 6,000 and 10,000 advertisements a day. We don’t know how true that is. It’s probably exaggerated. Let’s be conservative and say a person only sees 100 advertisements a day. Is that 100 purchases a day? Of course not. And I highly doubt they sit down and pay attention to 100 ads a day.

So most of the advertisements end up as noise for our potential customers.

But once you make them pay attention, e.g. with the Empathy Trigger, they are now open to consuming our message, and that’s where the fun begins. That’s when we start architecting a beautifully, near-perfect crafted direct response message that triggers not just a response, but happy, excited customers rushing for their wallets and pulling out their credit cards to give us money, today.

So the reason we can quite easily beat controls, and so fast, is because 1) we know the psychology of pet owners really well, and 2) most pet brands are just looking what 'competitors' are doing, aka the blind leading the blind, and they're not utilizing the Empathy Trigger in the correct way that triggers response. 

It’s like Gordon Ramsey tasting his signature dish someone else made for him. It would be easy for him to tell them what’s wrong with it because he just knows. 

Direct response is very similar. We can just see what’s missing and what must be changed.

If you want to see an *old* example of the Empathy Trigger in action, you may find it somewhere on this site. We never share new marketing assets out of respect for our clients and partners, as that is their asset(s), that they paid for, and that is working for them.

Somewhere on this site, you may also find an application to have us beat your current control. Since there are a few requirements, it’s important you fully complete the application, or we cannot (and will not) help you.

If our time allows it, we will take a look a look at your application and reach out with the next step to have your new ‘control beating’ asset delivered in the next 72 hours* after the onboarding has been completed.
* Please note that due to the nature of the current Meta advertisement landscape, it’s very unlikely we will beat your control in 72 hours. We can only deliver it within 72 hours. After that, you must allow Meta to give it enough spend before we actually beat it. We estimate it takes anywhere between 7 and 14 days. For email creatives, advertorials, and VSL leads, it’s more likely we’ll beat the control in 72 hours, but it’s best to let it run for 5-7 days before declaring our challenger as the new winning control.